AWRE Wins Prestigious National Presidential Homegrown MSME Award for Innovative Road Tar Solution
The Lepharo Incubation Programme proudly congratulates All Weather Roads Engineering (AWRE), one of its most innovative SMMEs, for achieving a significant milestone. On November 22, 2024, AWRE received the Homegrown MSME Award (Innovation) at the prestigious Presidential MSME and Cooperatives Awards held at Gallagher Estate. This award celebrates AWRE’s groundbreaking contributions to local manufacturing and its unique approach to leveraging South African resources and expertise.
Transforming Infrastructure with Innovation
AWRE’s game-changing innovation lies in the development of resilient road tar, a revolutionary product that has captured international attention. This tar, designed for superior durability and adaptability, has now been approved for use in international markets, marking a significant achievement for South African engineering and manufacturing.
The product is set to undergo trial implementations in Europe and North America, providing an opportunity to showcase its exceptional performance in diverse environmental conditions. These trials are not only a step toward global commercialization but also an avenue to further South Africa’s footprint in global infrastructure development. The trials will also provide opportunity for South African technical providers to be based at the trial stations.
A Gateway for South African Expertise
The international trials of AWRE’s resilient road tar will create opportunities for South African technical service providers to establish themselves at trial stations abroad. This initiative includes deploying specialized teams to oversee and support the trials, ensuring excellence in:
- Technical Support Services
- Regulatory Compliance (Quality Control and Assurance)
- Intellectual Property Protection
- Commercialization and Investor Engagement
This strategic move aligns with AWRE’s vision to integrate South African expertise into global markets, further positioning the country as a leader in innovative infrastructure solutions.
Driving Global Investment and Collaboration
The success of AWRE’s innovative road tar has attracted the interest of international investors, opening doors for further funding and partnership opportunities. This recognition not only highlights the ingenuity of AWRE but also underscores the potential of South African SMMEs to drive impactful innovation on a global stage.
A Beacon of Resilience and Progress
In accepting the award, Emmanuel Mothabi, Managing Director of AWRE, expressed deep gratitude for the recognition and shared his excitement for the future. “This award is a testament to the resilience, innovation, and excellence that define our team. We are excited to expand our impact globally while proudly showcasing South African ingenuity,” he said.
AWRE’s achievement is more than just an accolade—it’s a bold step toward transforming global infrastructure with South African innovation. This milestone also reinforces the critical role of SMMEs in driving economic growth, job creation, and international collaboration.
Congratulations, AWRE, on this remarkable achievement. The Lepharo Incubation Programme is honoured to be part of your journey and looks forward to supporting your continued success as you pave the way—literally and figuratively—on a global scale.
